WANT TO ATTRACT REPEAT TRAFFIC? BUILD A COMPELLING WEBSITE…

Before finding out how to attract repeat traffic, one needs to be aware of the importance of repeat traffic to your website.
Benefit of repeat traffic:

• Conversion rates improves and increases


• Repeat traffic will be more likely turn into a referral source


• They are free, since you have already attracted them


• You can cross sell and up sell easily


• Repeat traffic signifies loyalty which is an important asset for any business

And the most important reason: It costs almost 8 times more to get a new customer than to retain an existing one. So obviously there is no denying how important it is to get people to visit your website again and again. Easier said than done, right?
But there are ways to attract the right traffic to visit your website often:

• Hook your customer with consistent, reliable and updated information. Design your website into an irresistible source of information that lures your clients to visit repeatedly to check on updates.


• Make your website design interface more sociable. Encourage them to discuss, rant, complain, give feedback and make sure they are aware that you take every comment seriously. Ensure steps are taken to match their expectations. Make them aware of changes you have incorporated basis their recommendations through a follow up email. Customers will rarely leave a vendor who spoils them by taking their advice, comments so seriously. So go spoil your customers!


• Social web marketing tools like blogs, RSS feeds, bookmarking will make your business more approachable. Give your audience a face behind the business to make them care to come back again.


• Make use of web 2.0 tools along with freebies like downloads, important information, newsletters, events etc to increase the takeaways from your site.
  The importance of email opt-in tool cannot be over emphasized. It is very essential to browse your site and come up with techniques to encourage a better opt in ratio. See how you can disseminate information and tempt clients to subscribe.


• Instead of sending marketing emails, use trigger based emails. Overtly obvious sales pitch fails to attract or retain attention. Instead send trigger based emails when some has abandoned filling the inquiry form, or they buy a product and your trigger mail can show them similar products which might attract them. Be there with the right information at the right time and presto! They will love you for it.


• If your product/services can display the daily specials, it will give an opportunity for daily browsing your website.

The journey to developing an irresistible Website begins from the basic Web Design stage where you need to plan for as much customer interactive features as much you can. You can encourage them to participate in surveys and other R&D activities to build a closer relationship and discover the pulse of your audience. You can also hire professional website designers who can are proficient with CSS site development and SEO optimized design guidelines.