The first and foremost requirement for you is a concrete plan which you can follow through; this will help you to be systematic as well as stay focused. Hence, before actually writing, make a brief skeleton of each page and what it will contain. Get help from your web design company for preparing your site’s skeleton. By the end of this exercise, you will have the entire site clearly mapped out for you.Your site is your online shop, so while making a list of the important pages for your business, consider the type of industry you are in; not all pages will be a perfect fit for your business. For example, a photo gallery page might be imperative to a dentist but might not be that useful for a web design company; instead, a portfolio of work done is more appropriate for a professional web design firm.
The pages that your website should definitely have are as follows:
- Home Page
This is by default your site’s ‘landing page’ and it’s no great secret that you need to have a home page. But what is most important is to have a great home page that lets your visitors get easy navigation access to most of your site’s inner pages. The home page is a doorway to your entire site and you need to make sure that you put forward the best features of your sites inner pages. The home page of any website convinces or dissuades the visitor to browse through the rest of the website. The home page should hence be both informative and attractive. - About Us
The “About us” page of your website should give information about who you are and why the customer should use your products and services. If your company has a great story about how it was formed, put it on this page. Many companies also put details about team members, core values, directions and contact details of offices etc. If you are a member of any professional organization, mention it in this section. - Products / Services
It is better to have a separate section for each product or service you offer. Try to give as much information as possible in this section, as this page will hold the visitor’s interest. Include your contact details on this page as a quick reference, in case the visitor thinks of calling for more information. - Contact Us
You can include the address, telephone, email, fax, website address etc. on this page. Your contact details should also be at many places in addition to the “Contact us” page. You can include them on the header or footer of the webpage, so that it becomes easy for the visitor to contact you. - Resources/Downloads
Put as much complimentary information as possible that visitors can take back with them in your “Resources/Downloads” section. This section can contain downloadable pdfs as well as information pertaining to the industry your company belongs to. - Testimonials or Reviews
Nothing convinces a customer about your products and services better than a testimonial or positive feedback from a past client. A positive testimonial from a past client can show the visitor that you provide great products or services and are reliable and trustworthy. Get in touch with your past client and ask for their feedback on your products or services. - Frequently Asked Questions
This page of your website is designed to answer the most commonly asked questions by your customers or site visitors. This helps your customer get their question resolved faster and is often loved by the ‘do-it-yourself’ people. - Blog
Blogs are the latest addition to the list of must-haves for your website. This is the easiest and most informal way of connecting to the customers, answering their queries and keeping them updated. Blogs are a free PR activity, which can help win the support and trust of the customers. Also, if the blog is optimized properly, it can improve search rankings on major search engines. - Map
A site map goes a long way in guiding the visitor to the layout of the website. It’s a great aide for the search engines crawlers while they visit to cache your site. An incomplete or wrongly updated sitemap can work against you and affect your search rankings. - Policy
Websites visitors today are concerned about how their information is going to be used. This is especially true in case of online shopping, where sensitive information like credit card and bank details are exchanged. It is hence imperative to have a clear privacy policy on your website, which ensures visitors that they can trust your website.
These were the prominent 10 pages your website must have. Don’t miss this blog’s second part for valuable insights on the other 10 pages.
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