20 Pages your Website Should Essentially Have - II

In our 2-part blog series, we are discussing the 20 must-have pages for your business website. Plan your website design keeping these 20 pages in mind and you will be able to optimize your website for good ranking in the search engines as well as retention of daily visitors. Discuss these 20 pages with your web design company so that it is fully aware of your requirements. The first 10 pages we discussed in our last blog were:

1. Home Page
2. About Us
3. Products / Services
4. Contact Us
5. Resources/Downloads
6. Testimonials or Reviews
7. Frequently Asked Questions
8. Blog
9. Site Map
10. Privacy Policy



Let us walk through the next 10 pages.

11. E-Magazine or Newsletter
An e-magazine (also popularly known as ‘ezine’) or a newsletter is a great way to connect with your website visitors and give them the latest updates in the field. If you give visitors useful and relevant information through your newsletters, they will keep coming back to your website for updates and may turn into customers in some time too. Not only that, you will be able to provide fresh content to your website, which can help with SEO purposes as well. Your visitors can access your ezine in two ways: online or via email. Ideally, you should send subscribers a copy of your newsletter as well as have a copy available on your website. Include as much company and contact information as you can in your newsletter, so that you can connect with potential customers. You can get a professional web development firm design the newsletter for you.


12. Resources/Articles
Through articles, you can provide information that is complimentary to your field. For example, if you are a wedding cake specialist, include information about where the visitors might get wedding dresses, decorators, reception venues etc. The more useful you make your website for visitors the more likely they are to come back for a second visit.


13. Portfolio/Gallery
    It is said that actions speak louder than words; the same is true in case of a business website. If the visitors or potential customers are able to see your work, they can judge your capability themselves. One portfolio of your work will be better than writing ten pages about your capabilities. Instruct your web design company to make an attractive presentation of all your work, which you can present in the “Portfolio” section of your website.
    
    
14. Events Calendar
In your “Events” section, you can put the details of conferences, seminars or presentations related to your fields that would be helpful to visitors. You can also give details regarding anything you are organizing or taking part in. For example, if you are a dentist, you can give details about a dentist seminar; if you are an artist, you can give details about where your art will be displayed.


15. “Search the Website” Feature
Not all visitors to your website know exactly what they are looking for. You can guide them to the section or information they require by having a search option in your website. Ask your web design company to put a “Search” option on the top of your website’s landing page, so it is easily visible and helpful to the visitors. This way, the visitor can instantly look for a topic he or she is interested in.


16. “Subscribe” or “Inquiry” form
In order to offer maximum service to your website visitors or potential customers, design a form in your website for subscription to your newsletter or for general inquiries. Such forms will help you develop your own database of interested clients as well as help you keep in touch with them. Tell your web design company to keep the form short and sweet, because website visitors do not have the patience of filling out long, winding forms.


17. Copyright Information
Your website should carry a copyright sign to protect its intellectual property. Such a copyright sign is generally given at the bottom of all pages of the website.


18. Terms of Use
Terms of website use usually lists out the terms under which the website, its content and other information pertaining to the company can be utilized by the visitors. The “Terms of Use” section clearly defines the rights of the company and the limited rights of the visitor to make use of the sections of the website.


19. Links
In this section you can place links of companies and associations related to your field. You can also request these companies to so the same for your website. Such link exchange with other websites will bring you more visitors as well as will improve your search engine rankings.


20. News
Any developments pertaining to your company can be covered in the “News” section of your website. This section can contain information like new product launch, change in management, awards, recognitions, news coverage etc. This will help keep visitors to your website updated regarding latest news of your company.

At the end, keep in mind that a professional website design company will have the experience and expertise necessary for designing a great website. Meet with your web design company to explain your requirements so that you have the perfect website for attracting visitors as well as better ranking.