Friday, July 31, 2009

6 Questions To Ask A Web Design Company Before Confirming To Hire It

Designing a website for your business is a tough task. It's even tougher to design an exact replica of the website which you have imagined and would like to see online. An expert web design company can help you design your dream website. The following are the 6 questions you should ask your web design firm before deciding to hire:

  1. What kind of website design services do you provide?
  2. Can the web design company make an e commerce site with flash or a custom made web application if you want an interactive or rich media site? You need to be sure that the company in question can offer you all web design services you require for the site. Involving multiple companies to do your web designing is the last thing you require, so make sure that one web design company meets all your requirements.


  3. What type of businesses do you cater to?
  4. There may be two types of web design companies you will come across: one that specializes within a particular industry and one which has a range of companies on its client list. It is up to you to decide which type of web design company is good for your business. If you offer more than one product or service, you may be better off with a web design firm which has experience of a variety of different business verticals.


  5. What is your price range?
  6. If you have a pre-determined budget, you will want to know exactly how much you are being charged for each service. Talk to the prospective web design company and know all its charges before you enter into an agreement with it. Don't settle for web design firms which offer cheap or unbelievably low prices; they are probably low on experience and will end up botching up your site. Quality work costs a bit and is in the end better than re-working a botched-up website.


  7. Do you have a portfolio?
  8. A portfolio of a web design company will serve two purposes: you get to examine the company's work in depth as well as talk to past clients regarding the quality of service offered. Reputable web design firms have good sized portfolios to show for their experience; if the person in question fails to provide proof of work done, he/she probably hasn't done it. While looking through the company's portfolio, examine the site's structure, its design and elements you are looking for in your own website. Also don't hesitate to call the site's owner regarding the web design company's service. A general positive feedback means the company is good enough to hire for your web designing.


  9. Will you be able to give me support services after designing my website?
  10. Even after a website is designed and developed, it needs continuous updating or backend maintenance. Rather than hiring a separate firm for support, ask the web design company whether it will provide support and maintenance once the website is online. Downtimes cost the business a lot and you don't want to be running around at the last minute to find someone to take care of the problem. A lot of web design firms offer support services as well, which can be included in your web design package.


  11. Will you sign an agreement with me?
  12. If it's not in writing, it's not worth it. Sign a proper agreement with your web design company detailing the services you want to hire and the terms and conditions for the work to be done. You should iron out all the fine points, discuss what you are getting into and then sign the contract with the web design firm in question. That way, you have the plan as well as terms and conditions mapped out for designing your website.

The answers to the above-mentioned questions should give you a perfect idea whether the web design company is worth working with or not. If you have doubts regarding any aspect of the company, you should ask them upfront. If the web design firm seems reluctant to clarify or lacks enough proof of work done, you should move on and find another experienced firm.



Friday, July 17, 2009

6 Proven Web Design Tips for Redesigning your Small Business Website

Some of the most successful small business websites have some common traits or web design elements that we have compiled for your reference here. The 6 most prominent of those website design features are as follows:

Easy Website Navigation

This is the most important element of web site design that induces the visitor to stay and explore your website further. Ask your web design company to make the navigation of your website as simple as possible. The easier it is for visitors to get information on your site, the more time they will spend exploring it. A sloppily-designed or confusing navigation is likely to drive your website visitors away. Test the simplicity of the navigation yourself: Go to sitemap and check each page listed there. If more than three clicks are required to reach a specific page from the index page, you need to re-design the site's navigation. Ask an expert web design company to help.

Call to Action

The website design of your site should call the visitors to action. The purpose of your website is to entice visitors and prompt them into action after grabbing their interest. Your web design should prompt visitors to take some action and also guide them on how to do it. For example, if visitors find the products or services of your company interesting and want to contact you about it, the 'contact us' form, 'get a free quote' form or 'live chat' feature should be easily visible to them. This will encourage them to contact you without a lot of effort on their part. Instruct your web design firm to put a 'contact us' form on every important page of your website.

Interesting Content

The importance of unique and useful content cannot be stressed enough. Your site's content should highlight the benefits your company can offer to the visitors. Spend some time in making sure that your company's message is clear and carries across to your target audience. Many web design companies also provide search engine optimized content writing services, which you can utilize for making your content more effective. Such optimized content will help you gain higher rankings on major search engines like Google, Yahoo, MSN, Ask, Lycos, etc. A professional website design company may even be willing to offer you content writing as a complimentary service along with web design services.

Attention Grabbing 'About Us' Section

Most website visitors make up their mind on whether or not to trust the company after going through the 'About Us' section of its website. You should hence pay careful attention when web design for this page is planned out. Give as much detail as possible about your company and make this section as comprehensive as possible. Also discuss the features you want included on this page in detail with your web design company.

Effective Use of Images

It is said that a picture is worth a thousand words. If you are selling products, ask your web design company to include the images of the products so that the visitors can actually see and relate to what you are offering. You can also use thumbnails if the images are too heavy or you have many products, so that the site load time is not affected.

Fresh, New And Useful Information

There are many people who trust your website only after visiting it twice or thrice. It is important for this purpose that you keep updating your website with fresh, useful information which prompts the visitors to come back again and again. You can also try running a blog simultaneously. It will let you update visitors about developments related to your company, employees or industry. Your web design company can also probably show you other websites dealing in your business niche. You can study such sites and instruct your web design firm to update your site regularly with the features that you like.

Lastly, don't get distracted by web design companies which offer website design services for a few dollars. Such companies will probably design a not-so-brilliant site and complete the deal. Hire a professional web design firm which will help your site stand out amongst others. The amount you spend on an effective website will be worth every penny worth it in the end.

Even if you're thinking of website re-designing, hire a professional and experienced web design company which can help you achieve the goals you have set for your business.


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