Four factors of a compelling web design

A compelling web design is the first step towards creating a strong web presence for your business. If you are thinking about hiring web design services as part of your marketing strategy, you are already way ahead of a lot of businesses. You can establish a brand name for your products or services on the website only through an attractive yet professional website. However, web design service is a sizeable investment, which needs to be protected by taking the right steps at all times. While you are working with your web design company, keep the following four factors in mind.

• Flash looks good, but is not search engine friendly

While you may believe that it’s important to make your web design attractive to visitors, don’t overdo the flashy part of your website. Major search engines like Google, Yahoo and Bing cannot read flash, so if your web design company designs a fully flash-based website, your website may not be found by web users in search results. So while your web design service provider may be in favor of designing a flashy website for you, make sure that you balance the flash and the text in it, so that web users can find it easily on search engines.

• Have your web design optimized for search engines

While your web design company designs your website, you need to ensure that they optimize the website with graphics, fresh content and other search engine optimization factors. This will make the optimization process much easier once the web design is completed. Your branding will be more effective if you are able to drive the relevant traffic to your website.

• Make an easily usable and accessible web design

The attention span of web users is decreasing by the day. You hence have to make sure that your web design is easy to use and accessible with the minimum effort. For this, your web design service provider has to design an easy navigation structure, which allows users to move from page to page and find relevant information easily. An experienced web design company should have no problem in doing this.

• Believe that content is king

Your web design company can complete its task only when it integrates content at the back end and front end of your website. You need to update your web design with relevant and interesting content in order to make it attractive to search engines and visitors. The importance of content in your website will remain until it is live on the web. You need to update it with fresh content in the form of blogs, articles etc. If you cannot take care of content, your web design service provider may offer you content writing services, which may be of use to you.

Hiring the right web design company is very important if you want to have an attractive website for your business. When you find the appropriate company, ask for web design services which are relevant for your industry type, and you will end up with a website which will be useful to your business for years.

Some instructions to give to your web design company for a great web design

We highlighted some questions to ask your web design company or web design service provider in our last post. In this one, we thought of giving you some pointers which will help you create an effective web design for your business.

Having a good web design for your business is as important as any marketing strategy you are considering. That is because your website is the window which lets your potential clients take a peek at what you have to offer them. And with the millions of online users browsing the web for products and services, it is very necessary for your business to get exposure through your website. The following are some instructions you can give your web design company:

A Search Engine Friendly Web Design
What you want your website to do for you is bring in the maximum traffic, so that you can get exposure for your business and increase revenues. When you use a web design company, keep in mind the search engines and make your web design search engine-friendly. An experienced web design service provider will know how to optimize your web design so that it attracts the maximum traffic.

A Quick-Loading Web Design
With the attention span of web users decreasing by the day, you need to ensure that your web design is such that the site loads quickly. Sign up with a professional web design company, which can make a quick-loading website for you. Making the website user-friendly like this will encourage the visitor to come back to it.

An Easy Site Map
The key to attracting maximum visitors is simplicity and ease of usage. Your web design should be such that the visitor reaches the information he/she is looking for quickly and with ease. Google is a good example of a simple web design, which is extremely user-friendly, with the user being able to reach relevant information within a few clicks. Your web design company should make your business website in such a way that the products/services page, contact us page etc. should be available within a few clicks to the visitor.

A Website with Interesting Content
Besides a good web design, relevant, interesting, fresh content is the most important factor in attracting web users. Your web design should add to the content and make it more interesting for the visitor to explore it further. You can have your web design company include content writing services in your package, if you don’t have the time to create new content.

Your web design company becomes your partner in attaining a great web design. However, you need to be involved and give an idea as to the web design you want for your business.

Happy Easter 2010!!

It’s the time of the year when we celebrate: Easter 2010 is upon us.

Analytix Solutions wishes all its blog readers a very happy Easter celebration. We hope you have a great time with your family and friends over the Easter weekend.